2. Information Collection And Use Practices
A. Types Of Information Collected
Dealers Matrix may collect two different types of information, Personally Identifiable Information (“PII”) and Non-Personally Identifiable Information (“Non-PII”). PII and Non-PII may be collected anytime you access or use a Dealers Matrix website, including this Website. PII and Non-PII may also be collected by Dealers Matrix during in-person discussions, telephone conversations, and electronic or other written communications. Personally Identifiable Information Collected : In order for you to access and use the services offered through the Websites, we may require you to provide information that identifies you as an individual ( i.e. , “PII”). PII may include the following categories of information: (1) Contact Data (such as your name, mailing address, email address, and phone number(s)); (2) Financial Data (such as your account or credit card number); and (3) Demographic Data (such as your zip code and age). If you communicate with us by email, post messages to any of our chat groups, bulletin boards, or forums, or otherwise complete online forms or surveys, any information provided may be collected as PII. Non-Personally Identifiable Information Collected : We may automatically track and collect the following categories of information when you visit our Website: (1) IP addresses; (2) domain servers; (3) types of computers accessing the Website; and (4) types of web browsers used to access the Website (collectively “Non-PII”). Non-PII is anonymous information that does not personally identify you but is helpful for improving your experience on the Website.
B. Uses Of Information Collected
Dealers Matrix uses PII to respond to your inquiries, provide you with services you have requested, keep you informed of services and products Dealers Matrix thinks may be of interest to you, and otherwise personalize your experience with Dealers Matrix, among other reasons. Dealers Matrix does not sell or lease PII about you to others.
C. Technology We May Use: Cookies, Web Beacons, And Clear Gifs
- Understanding traffic patterns and the number of visitors to the Website and other websites that we partner with;
- Understanding how you use and interact with the Website;
- Improving Dealers Matrix’s services and products;
- Optimizing your experience on the Website;
- Providing anonymous individual or aggregate auditing, research, modeling, and reporting for our advertisers and other partners;
- Storing your password so you do not have to re-enter it each time you visit the Website;
- Providing you with relevant advertising and content; and
- Managing our Website.
Clear Gifs are tiny graphics with a unique identifier, similar in function to cookies, used to track the online movements of Website visitors. Please note that cookies, web beacons and clear gifs may be placed by a third party service provider who performs these functions for us. These third parties may have their own privacy policies.
D. Sharing Of Personal Information
E. Interest-Based Ads
We may also share Non-PII with advertisers and other third parties who may use it for advertising purposes, including to serve targeted advertising on non-affiliated third party sites. Some of those ads may be personalized, meaning that they are intended to be relevant to you based on information about your online activities on the Website or other websites over time.
For example, anonymous information collected across multiple sites may enable the ad network to predict your preferences and show you ads that are likely to be of interest to you. Please note that we do not share any information that identifies you personally with the third party service providers who serve ads on our behalf. To opt out of these types of ads, please visit the Network Advertising Initiative (“NAI”) for information about how to opt-out of interest-based advertising by their members.
See http://www.networkadvertising.org for general information about the “NAI” and http://www.networkadvertising.org/managing/opt_out.asp for the opt-out page. You may also visit http://www.aboutads.info/consumers/ to learn about interest-based advertising and how to opt-out from online behavioral ads served by some or all participating companies.
F. Email Marketing
By submitting your email address through the Website, you are expressly consenting to receive emails from Dealers Matrix, including from Dealers Matrix’s affiliates, and from third parties concerning offers and advertisements unrelated to Dealers Matrix. To opt-out of receiving email messages from us, from our affiliates or from other third parties, click on the “Unsubscribe” link contained in each email. Please allow up to 10 business days for us to process your request. Please note that if you decide not to receive marketing emails from us, you may still receive transactional email messages regarding your account. If you have questions or concerns regarding this provision, please contact us at firstname.lastname@example.org .
3. Confidentiality And Security Of Personal Information
A. User Ability To Access, Update, And Correct PII
At any time you may contact Dealers Matrix via email at email@example.com to update your PII or request that your PII no longer be shared by Dealers Matrix. In the case that your user name or password is lost, stolen, or used without permission, promptly contact Dealers Matrix.
Launch at firstname.lastname@example.org to update the PII we have on file for you.
B. Your California Privacy Rights
4. Third-Party Links And Public Information
Except where expressly stated by Dealers Matrix, Dealers Matrix is not affiliated or associated with operators of any third party websites that link to or are linked from any Dealers Matrix-maintained website, including this Website. Please review the Third Party website policies of each site you visit.
Dealers Matrix disclaims any responsibility for the accuracy or content of information found on third party websites that link to or are linked from any Dealers Matrix website, including this Website. Dealers Matrix disclaims any responsibility for the security of any information (including without limitation PII and Financial Data) that you may provide to any third party. We may also make chat rooms, forums, message boards, and news groups available to you. Please understand that any information that is disclosed in these areas becomes accessible to the public. You should exercise caution when deciding to disclose your PII in a public forum.